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ORGANISATIONAL DEVELOPMENT

Cummings and Worley (2009) cited OD as the system-wide application and transfer of behavioural science knowledge to the planned development, improvement, and reinforcement of the strategies, structures, and processes that lead to an organisation’s effectiveness. In short, it can be defined as “the practice of changing people and organisations for positive growth.”

OD ESSENCE:
Real OD interventions are planned and organisation-wide, driven by the top management team that walks the talk.