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GROUPTHINK

Groupthink is a term created by social psychologist Irving Janis (1972), it occurs when a group makes faulty decisions because of group pressures, that lead to a deterioration of “mental efficiency, reality testing, and moral judgment.” Groups are especially vulnerable to groupthink when its members are similar in background, when the group is insulated from outside opinions, and when there are no clear rules for decision-making. When groupthink occurs, group members just follow the “flow” of the group at the expense of quality decisions.

OD ESSENCE:
Groupthink undermines critical evaluation during the group’s decision making process.